System and method for consumer-selected advertising and branding in interactive media

摘要

A user of an interactive medium may select advertising for display on the user's avatar, property, or other user-associated environment. The invention presents one or more advertisements to the user and allows the user to select at least one advertisement to display. The user may also choose a location for displaying the selected advertisement. The invention presents the selected advertisement to other users of the interactive medium. The invention tracks these presentations or displays and rewards the original user based on the presentation. The tracking data may also be used to bill the advertiser or optimize the process of selecting and displaying advertisements.

主权项

1. A method comprising:
identifying, by a processing device, a plurality of location identifiers each representing a different advertising location of a plurality of advertising locations within a display in an interactive medium; receiving a user input identifying a selection of a location from the plurality of advertising locations; in response to receiving the user input, associating the received user input to a location identifier of the plurality of location identifiers; after an advertisement is displayed at the location of said selection, tracking, by the processing device, user interactions via the interactive medium with the advertisement at the location of said selection; applying an automated process to a result of the tracking to generate analyzed information, wherein the automated process includes at least one of statistical processing, artificial intelligence, or predictive analysis techniques; and determining, by the processing device, an optimized reward based on the associated location identifier and the analyzed information.