System and method for exploring new sponsored search listings of uncertain quality

摘要

According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.

主权项

1. A method of executing computer instructions on at least one computing device in which the at least one computing device includes at least processor and at least one memory, the method comprising:
executing the computer instructions, stored in at least one memory of the at least one computing device, on the at least one processor of the at least one computing device; and storing in the at least one memory of the at least one computing device any results of having executed the computer instructions on the at least one processor of the at least one computing device; wherein the computer instructions to be executed comprise instructions for execution of an electronic auction; wherein the executing the computer instructions further comprises:
generating one or more binary digital signals comprising an initial ranking score for a bid of a media listing, the bid comprising at least a bid price offered for the media listing, the ranking score based on the bid price and an estimated probability of user selection of the media listing;generating one or more binary digital signals comprising a learning value for the bid for the media listing, the learning value determined based on a product of the bid price and an estimated uncertainty of the estimated probability of user selection of the media listing;generating one or more binary digital signals comprising a modified ranking score for the bid for the media listing based on a sum of the initial ranking score and the learning value;generating one or more binary digital signals to electronically auction media inventory to purchasers associated with the listings based on the modified ranking score; andgenerating one or more binary signals to charge a winner of the auction for the media listing.