Customized landing pages

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for personalizing landing pages. In one aspect, a method includes generating, by one or more servers belonging to a first domain and for a request, a personalized landing page that includes the personalized landing page data, wherein the landing page belongs to the first domain, and the landing page includes at least one link to a resource of the first party that belongs to the second domain; and providing, by the one or more servers, the personalized landing page to the user device, wherein the personalized landing page, when processed by the user device, generates a personalized landing page environment that belongs to the first domain.

主权项

1. A method performed by one or more servers that are part of a first domain, the first domain being a domain of an advertising service, the method comprising:
receiving, from a user device, a request for a landing page that was generated in response to a selection of a content item displayed in a search results page for a given search query; determining, by the one or more servers, that an advertiser that provided the content item has one or more online resources belonging to a second domain that differs from the first domain; accessing, by the one or more servers, session data including search queries that were previously submitted to a search engine during a session, and wherein the advertising service maintains the session data within the first domain without transmitting the session data to the second domain of the advertiser; identifying, by the one or more servers and within one or more resources in the second domain of the advertiser, content for products offered by the advertiser using the given search query and at least one of the previously submitted search queries that is different from the given search query; generating, by the one or more servers and responsive to the request, a personalized landing page that is not part of the second domain of the advertiser, but includes the identified content from the second domain of the advertiser for products offered by the advertiser, wherein:
the landing page is hosted in the first domain of the advertising service; andthe landing page includes at least one link to a resource of the advertiser that is hosted in the second domain; and providing, by the one or more servers and to the user device over a communications network, computer executable instructions that initiate presentation of the generated personalized landing page on a display of the user device.