NON-TRANSITORY COMPUTER READABLE MEDIUM, INFORMATION PROCESSING APPARATUS, AND INFORMATION PROCESSING METHOD

摘要

A non-transitory computer readable medium stores a program causing a computer to execute a process for estimating willingness-to-buy. The process includes calculating including diving a first operation history of multiple operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the multiple operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of multiple operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce.

主权项

1. A non-transitory computer readable medium storing a program causing a computer to execute a process for estimating willingness-to-buy, the process comprising:
calculating including diving a first operation history of a plurality of operations performed by a user in electronic commerce, the dividing being performed on a basis of one of the plurality of operations, calculating a degree of willingness-to-buy indicated by the one operation, the calculating being performed on a basis of a plurality of operations included in a second operation history obtained by dividing the first operation history, and calculating a temporal change in a degree of willingness-to-buy of the user in the electronic commerce.