| 摘要 |
The present invention provides a server, a control method thereof, and a computer-readable recording medium having a computer program recorded thereon. According to the present invention, a compensation function such as a reserved point, a discount, or a discount coupon offering can be provided based on information about an event product purchased through a terminal when a purchase intention with respect to the event product is pre-recognized through a preliminary walk-in procedure, or even when the event product is recognized without a walk-in procedure, so that an advertiser can confirm and maximize an advertisement effect according to a compensation offering only when a promotion targeted customer recognizes and purchases a product of the advertiser, or recognizes the product of the advertiser after purchasing the product of the advertiser, and a customer can conveniently receive a compensation by removing a cumbersome and inconvenient procedures such as using a paper coupon or a receipt coupon. According to the present invention, the server comprises: a storage unit which stores a plurality of pieces of event product confirmation information; a communication unit which receives customer information and purchase information with respect to a first terminal transmitted from a POS terminal; and a control unit which controls the communication unit to transmit first product purchase compensation information to the first terminal. |
