GENERATING HIGH QUALITY LEADS FOR MARKETING CAMPAIGNS

摘要

Systems and methods for generating high quality leads for marketing campaigns are disclosed. One disclosed method assigns scores to users in order to facilitate selection of which users will receive electronic marketing communications. The method includes identifying, by a marketing system, a target product for the marketing campaign. The method further includes collecting, by a sentiment engine configured to determine sentiments of referral sources, a referral context and a degree of sentiment from a referral source referring a user to a web page associated with the product. The method also includes determining time spent by the user on the web page and the user's interactions with the web page, and then assigning a score to the user based at least in part on the time spent by the user on the web page and the user's interactions with the web page.

主权项

1. A method for scoring users to facilitate selection of which users will receive electronic marketing communications, the method comprising:
identifying, by a marketing system, a target product for the marketing campaign; collecting, by a sentiment engine configured to determine sentiments of referral sources, a referral context and a degree of sentiment from a referral source referring a user to a web page associated with the product; determining time spent by the user on the web page and the user's interactions with the web page; and assigning a score to the user based at least in part on the time spent by the user on the web page and the user's interactions with the web page.