| 摘要 |
PROBLEM TO BE SOLVED: To provide a technique for enhancing advertising effectiveness and analysis accuracy in Web advertisement distribution according to characteristics of a user.SOLUTION: An advertisement evaluation system for analyzing an advertisement distributed from an advertiser to a plurality of users who access Web pages using a client terminal comprises: acquisition means which acquires action history of the plurality of users, at least including advertisement viewing situation, on the Internet and stores the action history in a history database; a monitor information database which is used for Internet research that an operator executes questionnaire survey through the Internet with respect to registered monitors and stores attribute information of the registered monitors; and processing means which estimates attribute information of persons who are not the registered monitors, of the plurality of users on the basis of the attribute information of the registered monitors, of the plurality of users and creates an expansion population database including attribute information and action history of all users.SELECTED DRAWING: Figure 5 |
