Systems and methods for providing advertising services in a predictive manner to devices with an advertising exchange

摘要

Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event.

主权项

1. An advertising system for improved network bandwidth utilization in obtaining at least one ad to be delivered via a network to a client wireless device, comprising:
a storage medium to store one or more software programs; processing logic including at least one processor of an ad server that is configured to execute instructions of at least one software program to: receive a configuration call from the client wireless device upon initiation of a software application and associated advertising services software on the client wireless device; generate, with the advertising system, a configuration file for sending to the client wireless device in response to the configuration call; generate with the advertising system, prior to a predicted ad play event on the client wireless device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of the ad store and an advertising exchange prior to the predicted ad play event; and process the predictive ad request and determine, with the processing logic including at least one processor of the ad server, based on a determined option of the configuration file whether at least one cached ad on the client device will be used in-app for the predicted ad play event, whether the ad store of the system to be accessed for at least one ad to be played in-app for the predicted ad play event, or whether the advertising exchange to be accessed for at least one ad to be played in-app for the predicted ad play event, wherein the determined option is based on configurable parameters including bandwidth of a network connection between the advertising system and the client wireless device for improved bandwidth utilization in obtaining the at least one ad to be delivered via the network to the client wireless device prior to the predicted ad play event and availability of higher converting ad campaigns from the ad store or the advertising exchange for improved utilization of ad campaigns.