ADVERTISEMENT TENDER MANAGEMENT SYSTEM, METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide optimum matching allowing both of advertisers and users to capture values.SOLUTION: An attribute ranking calculation section 14 calculates attribute ranking representing a rank among user attributes for each user on the basis of attribute importance related to user attributes of each user. Matching processing section 17 matches a distribution destination user with advertisements for tender to be distributed on the basis of the user attributes designated as matching conditions for each advertisement for tender, and the attribute ranking related to the user attributes of the distribution destination user as a distribution destination candidate of the advertisements for tender.SELECTED DRAWING: Figure 1