PRIVATE BRAND PACKAGE DESIGN METHOD

摘要

The present invention relates to a private brand (PB) package design method. The objective of the present invention is to establish the orientation of the design capable of giving sympathy to a customer because the consumer choice is the key to be prepared for tariffication. The present invention composed to achieve this comprises (a) a step of collecting information about a PB package design and planning a concept having a competitive advantage and the decision for a final design through the result of collecting the information; (b) a step of performing preliminary research on the total market and the PB package design of a competitive product under the plan of the step (a); (c) a step of establishing a differentiated concept having a competitive advantage based on the result of the preliminary research in the step (b); (d) a step of producing and evaluating a plurality of prototypes based on the concept established in the (c) process and creating a final PB package design item; and (e) a step of determining the final PB package design item created in the (d) process.