WRAP PACKAGE OF CARDS SUPPORTING TRANSACTIONAL ADVERTISING

摘要

Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a “story” or “narrative”, which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

主权项

1. A wrap package, embedded in a tangible computer readable medium, the wrap package comprising:
a set of cards arranged to be rendered in one or more linear sequence(s), the set of cards including: (a) an advertising card containing an advertisement for an item; and (b) one or more transaction card(s) enabling a transaction for the purchase of the advertised item while the wrap package is being consumed; and a wrap descriptor that defines the wrap package, the wrap descriptor specifying the set of cards of the wrap package, including the advertising card and the one or more transaction card(s), the wrap descriptor further including a plurality of card descriptors, each of the plurality of card descriptors arranged to define content, a structure, and a layout for an associated card among the set of cards of the wrap package, including the advertising card and the one or more transaction card(s), respectively.