System and Method for Audience Media Planning for Tune-In

摘要

A system and method determines an audience media planning for tune-in for a target program. The method includes receiving viewing information for a plurality of programs watched by a plurality of viewers where each of the programs has a respective character information. The method includes generating affinity information between each of the programs among other programs where the affinity information indicates a similarity value based upon the character information. The method includes receiving an input of a target program having a target character information. The method includes determining a first probability value between the target program and a first one of the programs indicating a first likelihood that a first one of the viewers of the first program will watch the target program.

主权项

1. A method, comprising:
receiving, by an audience media planning (AMP) server, viewing information for a plurality of programs watched by a plurality of viewers, each of the programs having a respective character information; generating, by the AMP server, affinity information between each of the programs among other programs, the affinity information indicating a similarity value based upon the character information; receiving, by the AMP server, an input of a target program having a target character information; determining, by the AMP server, a first probability value between the target program and a first one of the programs indicating a first likelihood that a first one of the viewers of the first program will watch the target program.