摘要 |
An electronic interactive loyalty reward system comprises at least a first electronic device, and a loyalty reward module application comprising instructions that, upon execution on the first electronic device, present a customer interface on a display of the first electronic device or on the display of a second electronic device that is in communication with the first electronic device via a telecommunications network, and which cause the loyalty reward module application to display an interactive loyalty reward function to the customer via the customer interface. The interactive loyalty reward function is operative to allow the customer to provide an interaction signal to the loyalty reward module application via the customer interface such that the loyalty reward module generates a corresponding loyalty reward signal. The loyalty reward module application is operative to generate a loyalty reward in dependence upon the loyalty reward signal generated. The loyalty reward generated may or may not be calculated in dependence upon the values of a purchase associated with the loyalty reward. -C - -- 4------- ii- ---------I I ------------ - [<0-Fig 4b ' |