EXPANDED TRACKING AND ADVERTISING TARGETING OF SOCIAL NETWORKING USERS

摘要

The present disclosure relates, in part, to an advertisement system that provides for the augmentation of social networking profiles with information derived from user activity associated with third-party content outside of a social networking system. The augmented profiles of users may be analyzed and compared to identify targeted advertisement opportunities for one or more users. The advertisement system can analyze the augmented profiles of one or more users to identify look-alike product advertisement opportunities, look-alike user advertisement opportunities, as well as various remarketing, reminders, and cross-device marketing opportunities.

主权项

1. A method comprising:
maintaining, using at least one processor, a social networking profile associated with a user of a social networking system, the social networking profile comprising personal information associated with the user and social networking activity data representing activity of the user within the social network system; receiving, from a client device, activity identification data corresponding to activity of the user outside of the social networking system; and augmenting, using the at least one processor, the social networking profile of the user with third-party content activity data that corresponds to the activity identification data.