| 摘要 |
A system is described for serving an online advertisement based on an offline advertising campaign. The system may include a memory, an interface and a processor. The memory may be operatively connected to the interface and the processor and may store an offline advertising campaign of an advertiser, an advertising effect period, a set of users, and an online advertisement. The interface may be operatively connected to the memory and may be used to serve the online advertisement to the users in the set of users. The processor may be operatively connected to the memory and the interface. The processor may identify the offline advertising campaign and the advertising effect period, the period when the offline advertising campaign is capable of effecting the online behavior of the set of users. The processor may identify an online advertisement relating to the offline advertising campaign. The processor may serve the online advertisement, to the users in the set of users, via the interface, during the advertising effect period.
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