| 摘要 |
A system is for tracking effectiveness of electronic promotions distributed to a plurality of mobile computing devices over a network. A system includes a promotion distribution unit and a central management server. The promotion distribution unit is configured to distribute content of the promotions to mobile computing devices of users, each of the promotions having a promotion ID and a product ID associated therewith. The central management server is configured to store in a first table, the promotion IDs and the products IDs in association with each other, to store in a second table, a promotion ID, a user ID, and a promotion viewing time in association with each other, upon receiving confirmation from a mobile computing device, and to store electronic receipt data. The central management server is further configured to compute an effectiveness value for each of the promotions. |
| 主权项 |
1. A system for tracking effectiveness of electronic promotions distributed to a plurality of mobile computing devices over a network, comprising:
a promotion distribution server configured to distribute content of the promotions to mobile computing devices of users, each of the promotions having a promotion ID and a product ID associated therewith, and to transmit the promotion ID and the associated product ID of each of the promotions to a central management server; and a central management server configured to store in a first table, the promotion IDs and the products IDs in association with each other, to store in a second table, a promotion ID, a user ID, and a promotion viewing time in association with each other, upon receiving confirmation from a mobile computing device correlated to the user ID that content of a promotion having the promotion ID has been viewed using the mobile computing device at the promotion viewing time, and to store electronic receipt data that have been generated as a result of purchases of products and transmitted to the central management server, the electronic receipt data for each purchase of a product including a product ID of the product purchased, a user ID of the user who purchased the product, and a time of the purchase, wherein the central management server is further configured to compute an effectiveness value for each of the promotions, based on the first and second tables and the electronic receipt data, the effectiveness value for a promotion being incremented for purchase of a product associated with the promotion by a user after the user has viewed content of the promotion. |
