摘要 |
Disclosed are an apparatus and a method for notifying the advertising consumption problem of an advertising platform based on the monitoring of an advertising consumption ratio. The apparatus receives an advertising consumption accumulation quantity from a cash server composing the advertising platform, calculates a period to advertising consumption ratio by using the advertising consumption accumulation amount and advertising reference consumption ratio, determines a problem about the advertising consumption of the advertising platform based on an advertising consumption ratio with regard to the period, and transmits a notification message to at least a server of the advertising platform based on the problem. An advertising platform where the problem about the advertising consumption ratio is generated can be quickly restored by monitoring the advertising consumption state of the advertising platform. An environment for normally consuming advertisement in the advertising platform can be provided. |