Advertising methods for advertising time slots and embedded objects

摘要

Disclosed is a process for an advertising bidding system in which advertisers can bid on advertising time slots or enhanced ads that can be inserted in either prerecorded or live television programming. A high degree of flexibility is provided by allowing embedded ads to be purchased and displayed in a very short time period. This allows TV broadcasters to increase revenues and allows advertisers to have more flexibility in advertising. Objects can be inserted in the display video broadcast using enhancements such as by using mark-up language overlay pages or by video combination techniques. The effect of these ads can be evaluated for advertising campaigns.

主权项

1. A method comprising:
causing display, on a display device, of a video presentation having a series of interactive advertisements embedded within scenes of the video presentation by graphically displaying the interactive advertisements on specific objects within the scenes of the video presentation based on placement and contour data for each of the specific objects; receiving a command to toggle through the series of interactive advertisements embedded within the scenes of the video presentation; receiving a selection of an interactive advertisement of the series of interactive advertisements embedded within the scenes of the video presentation to trigger activation of the interactive advertisement; and providing, by a hardware processor, further information corresponding to the selected interactive advertisement in response to the activation,