| 摘要 |
Target messaging in which a searching party can access a search engine and input search parameters, such as criteria relating to the importance of the search term and criteria relating to preferences of target users, to cause the search engine to search one or more databases based on the input search parameters and identify/rank individuals meeting the search parameters. Each database may contain data about network usage patterns of individuals including events performed by each individual when using their terminal, e.g., when talking, messaging, browsing, blogging and responding to displayed messages. Aspects of the invention allows a searching party to enter a specific term into a search box, and drag and drop it to the Importance Chart. Other criteria/brands etc can be added, and the positioning on the importance chart of the words reflect the relative importance of the respective term. The search engine calculates a preference value for a particular brand in relation to each user. e.g. if a user has responded to all/half/none messages received in relation to a brand, this may add a value of 10/0/-10 to the preference value for this brand. Similarly, if the user makes a positive comment on a blog regarding the brand, this may add to the preference value, with negative comments reducing the preference value (looking at the context in which the brand is used, i.e. positive or negative comments). |
