| 摘要 |
An embodiment of the present invention is an on-line global media exchange (GMX) marketplace. The GMX marketplace manages media content participants. The participants include a first party and a second party. The first and second parties include at least one of a content owner, a buyer, an advertiser, and a third-party service provider. A transaction among the participants is executed via the on-line GMX marketplace. The transaction is customized according to, and negotiated between, the first and second parties.
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