Method and system for providing personalized network based marketing dialogues

摘要

Systems and methods for personalizing marketing dialogues are disclosed. Specifically, embodiments of the systems and methods presented may associate a variable to each event in a script. A variable may be associated with each event. A first instruction in the script may be operable to send a first communication to a user from a server via the network. A second instruction may be operable to according to the script based on the stored set of user information and the variable associated with the first event.

主权项

1. A method for providing a personalized network based dialogue, comprising:
storing a script associated with a campaign, the script specifying a plurality of events, and a set of user information for a user selected for the campaign in a computer coupled to a network, the computer comprising a processor and a memory storing a set of instructions for: associating a variable with a first event specified by the script; executing a first instruction according to the script, wherein the first instruction is executable to send a first communication to the user from a server via the network; assigning a value to the variable; determining a second instruction according to the script based on the stored set of user information and a value of the variable associated with the first event; and executing the second instruction to send a second communication to the user from the server.