| 主权项 |
1. A method of assessing a search result impact on a user, the method comprising:
receiving web browser click events from a data collection agent (DCA), as a click-stream, at a data collection server (DCS), to record and provide user on-line activity, wherein
the DCA comprises a browser event plug-in that, when running within a web browser on a client device:detects web browser click event data across a plurality of web sites, wherein the web browser click event data relates to event data about the search result;produces transformed web browser click events by transforming the web browser click event data to remove user personal information from the web browser click event data; andtransmits the transformed web browser click events, as a click-stream, to the DCS; determining, using a calculation facility, which of the web browser click events are from a user who has viewed the search result; comparing, using the calculation facility, a user on-line activity for at least a first user who has viewed the search result to a user on-line activity for at least a second user who has not viewed the search result; and determining an impact of the search result on the first user's on-line activity based on the comparison, the impact including a difference in subsequent web browser click event data of the first user after viewing the search result as compared to the second user. |
