LOCALLY STORED ADVERTISEMENTS

摘要

The present invention is directed to a system and method for providing supplemental content during a broadcast. The supplemental content is provided by the operation of an interactive application resident on a receiver. The interactive application is initiated through a trigger that is received during an otherwise standard broadcast. The trigger includes an interactive prompt that is to be displayed during a particular portion of the broadcast. The prompt including a means for enabling receipt of a user input. The user input may be a request for further information.

主权项

1. A method of providing content, comprising:
building an interactive application and a number of other interactive applications from information received from a plurality of different vendors; compressing the interactive applications and the number of other interactive applications together in a compressed file; sending the compressed file to a receiver via a first communication path; sending a broadcast to the receiver via the first communication path, the broadcast having a trigger including processor executable code for an interactive prompt and a pointer to the interactive application, the interactive application and the other interactive applications having been decompressed and stored on the receiver; receiving a message from the interactive application running on the receiver via a second communication path, the interactive application initiated in response to a user input, the message including a postal address of the user; and sending information to the postal address of the user.