| 摘要 |
Disclosed are an apparatus and a method for providing multi-services of an open market system. The present invention can sell or purchase a product online via a communication network, provide open market services for providing an advertisement through the product, and facilitate real time product price bargain. According to the present invention, if a seller registers a product, the product can be registered on not only the seller′s exclusive shopping mall, but also a public shopping mall, an advertiser′s exclusive shopping mall, etc. at the same time to diversify sales channels. A seller who does not have a starting product can construct a shopping mall since a product registered by others can be posted on the seller′s exclusive shopping mall. By applying an offline price bargain method to an online environment, the shopping mall can be promoted by a buyer inducing a price bargain game. An advertiser can expose an advertisement of the advertiser before the real time price bargain game commences to maximize advertising effects. |
