APPARATUS AND METHOD FOR ANALYZING ADVERTISING EFFECTS

摘要

A device to analyze an advertising effect according to the present invention comprises: a viewer recognition unit which identifies a viewer by searching registered viewer information corresponding to a facial code by facial direction from a viewer image received, and detects watching behavior information of a viewer, identified based on the identified, registered viewer information and a facial code value by facial direction; and an advertising effect analysis unit which analyzes a degree of immersion of the viewer based on the detected watching behavior information, and generates an advertising effect analysis report based on the analyzed degree of immersion. The present invention can further include an information collection unit which generates a viewer video by filming the viewer, and receives viewer registration information from the viewer.