DETERMINING LEADS BASED ON WEB SITE INTERACTIONS AND BROWSER SESSIONS

摘要

Apparatuses, computer readable mediums, and methods for determining a lead from Web site interaction. The method may include capturing one or more Web site events of a user, adding metadata to the captured Web site events, and responding to a trigger by packaging the captured Web site events and the trigger as a lead. A lead server may include a lead receiver configured to receive events with added metadata, a lead packager configured to receive an indication of a trigger, and package the received events with added metadata and the trigger into a lead, and a lead selector configured to select one or more leads from a plurality of leads for playing to an operator. The leads may be ranked in comparison with previously packaged leads.

主权项

1. A method for determining a lead from a Web site interaction, comprising:
capturing one or more Web site events of a user; adding metadata to the one or more captured Web site events; and in response to a trigger, packaging the captured Web site events and the trigger as a lead.