SYSTEM AND METHOD FOR BUILDING AND TRACKING AUDIENCE SEGMENTS

摘要

A non-transitory computer readable medium having computer executable program code embodied thereon is configured to build a set of individual profiles. Each individual profile includes biographical information and contextual data. The biographical information is associated with a data source, and the contextual data is associated with the data source. The computer executable program code is configured to build an audience segment, wherein the audience segment includes a set of individual profiles. Each individual profile in the audience segment includes biographical information conforming to a set of audience segment criteria and contextual data conforming to the audience segment criteria. The computer executable program code is configured to tag the audience segment with a set of metadata, such that the audience segment can be discretely tracked.

主权项

1. A computer-implemented method for building an audience segment, the method comprising:
building a set of individual profiles, each individual profile comprising biographical information and contextual data, the biographical information associated with a data source, the contextual data associated with the data source; building an audience segment, the audience segment comprising a set of individual profiles, each individual profile in the audience segment comprising biographical information conforming to a set of audience segment criteria and contextual data conforming to the audience segment criteria; and tagging the audience segment with a set of metadata, such that the audience segment can be discretely tracked.