| 摘要 |
This present patent builds on 61/494,133 by providing specifics on the advertiser/marketer interface, advertisement feedback and reports on the advertising campaign effectiveness. The marketer interface allows the advertiser/marketer to set up an advertising campaign, link data to their 4P key words/phrases and generate reports to show the effectiveness of their advertising efforts. This interface includes a new account setup page, a new advertisement setup page, a product/service entry page, a price entry page, rules generation page, a place entry page, a promotion entry page, an advertisement preview page, 4P contextual setup page, external 4P contextual setup page, 4P banner (display) setup page, regular banner (display) setup page, 4P mobile contextual setup page, 4P Mobile banner (display) setup page, 4P game contextual setup page, game banner (display) setup page, 4P game banner (display) setup page, 4P application contextual setup page, application banner (display) setup page, 4P application banner (display), 4P media player contextual setup page, media player banner (display) setup page or 4P media player banner (display) setup page, a marketer alert setup page and a campaign management center. Also included is an advertisement feedback system where an internet web user may leave feedback on the effectiveness of an advertisement they are viewing. Also included is a set of reports that are broken down by Account Performance, Campaign Performance, Advertisement Group Performance, Individual Advertisement Performance, Keyword Performance, Game Performance, Application Performance, URL Performance, Demographic Performance, Geographic Performance, Search Query Performance, Placement Performance, Reach and Frequency Performance, Click Fraud, Direct Feedback Analysis and a complete set of reports. Together, these reports give the advertiser/marketer a complete picture of their advertising campaign and help the marketer optimize their marketing performance. |
| 主权项 |
1. A method of contextual/banner (display) advertising report generation comprising:
An ability of the advertiser/marketer to generate reports for a single advertising campaign, multiple advertising campaigns or their entire advertising portfolio; furthermore the reports are over a period specified by the marketer and include: cost per click, cost per mille, click through rate, click through success, return on investment, effective cost per thousand impressions, total capital invested, reach and frequency, web user feedback, user feedback analysis and click fraud analysis; wherein the reports may be exported to Word, Excel or PDF; wherein the reports may also be demographic, geographic, by web site (URL), by individual key word and by the individual web site that the advertisement is served to. |
