OPTIMIZING MOBILE CONTENT BASED ON USERS STATE OF MOTION

摘要

A method and system selects advertisements based on data regarding a user's behavioral patterns, such as the user's broadcast viewing history, current state of motion, and location, interests, and intentions.

主权项

1. A method for optimizing the relevance of mobile content based on user behavioral patterns performed in a computer comprising a memory, the method comprising:
with a user association service module, associating a user with a broadcast viewing history for the user and a mobile device of the user; with an advertisement correlation service module, choosing a subset of mobile advertisements from a content database based on a history of advertisements served to the user; the content database comprising a plurality of mobile advertisements; with a mobile user content optimization service module, obtaining the user's then-current mobile device session history and correlating the then-current mobile device session history with at least one advertisement in the subset of advertisements; and with a mobile ad server, delivering to the mobile device the at least one advertisement from the ad correlation service module.