Enhanced consumer engagement using advanced communication exchange services

摘要

Various embodiments of systems and methods for enhancing consumer engagement using advanced communication exchange services are described herein. The method involves receiving by a consumer device an address book entry from an enterprise device. The consumer device is enabled with enhanced address book capability provided by any advanced communication exchange systems. Further, in an aspect, the received address book entry is activated to enable the enterprise device to push business information to the consumer device. In another aspect, selecting the address book entry invokes the advanced communication services supported by the enterprise device. By accessing one or more of the advanced communication services, business information from the enterprise device is received via the selected communication exchange service. In an aspect, the received business information is customized based on online presence information of the consumer device.

主权项

1. A method of enhancing consumer engagement in advanced communication systems, the method comprising:
receiving, by an enterprise device, authorization to push business information to a consumer device, wherein the consumer device is enabled with enhanced address book capabilities; sending an address book entry for the enterprise device to the consumer device for activation; upon activation of the address book entry in the consumer device, accessing online presence information of a consumer associated with the consumer device; customizing the business information based on the consumer's online presence information, wherein customizing the business information based on the consumer's online presence information comprises selecting one or more information elements from a repository of information elements according to communication services supported by the consumer device; and pushing the customized business information to the consumer device via one or more advanced communication services supported by the enterprise device.