发明名称 DELIVERING OFFERS
摘要 A method and system for delivering offers is provided. The method includes enabling for a user via a device, a Web browser and an associated URL. A processor determines a manufacturer and model of the device and that the device is associated with a shared device list. A user agent receives the manufacturer and model of the device and the processor transmits the user agent, the manufacturer and model of the device, and the associated URL. The manufacturer and model of the hardware device is extracted from the user agent and a rules engine is evaluated with respect to the manufacturer and model of the device. Specified content associated with the device is determined based on results of the evaluation. The specified content is transmitted to the Web browser.
申请公布号 US2015127456(A1) 申请公布日期 2015.05.07
申请号 US201514594647 申请日期 2015.01.12
申请人 International Business Machines Corporation 发明人 Dolph Blaine H.;Edwards Jermaine C.;Phalake Sumier
分类号 G06Q30/02;H04L29/06 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method comprising: determining, by a computer processor of a computing system executing a content adaption browser plug-in of a Web browser and an associated URL, that a hardware device comprises an authorized available device a shared device list; encrypting, by said computer processor, a determined manufacturer and model of said hardware device; retrieving from said Web browser, by a user agent executed by said computer processor, said encrypted manufacturer and model of said hardware device; generating, by said computer processor, a hash obscuring a mac address and key shipped with said hardware device; transmitting to a content adaption engine, by said computer processor executing said Web browser, said user agent, said encrypted manufacturer and model of said hardware device, and said associated URL; extracting from said user agent, by said computer processor executing said content adaption engine, said encrypted manufacturer and model of said hardware device; decrypting, by said computer processor said encrypted manufacturer and model of said hardware device; evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device; determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.
地址 Armonk NY US