MARKDOWN OPTIMIZATION SYSTEM HAVING BENEFITS ANALYSIS AND REPORTING

摘要

Techniques are described for generating benefits reports for a markdown optimization system. As described herein, a markdown optimization system executes markdown optimization software that applies to compute markdown schedules for retailers. In addition, the markdown optimization system applies techniques to reliably approximate and quantify the benefit derived by a given retailer from using of a computed markdown schedule instead of utilizing a user-defined schedule.

主权项

1. A method comprising:
accessing, with a computer, a recommended markdown schedule, wherein the recommended markdown schedule was generated in accordance with an econometric model and specifies pricing reductions for a set of products over a period of time; updating the econometric model based on data indicative of actual unit sales of the products that occurred when the products were sold in accordance with the recommended markdown schedule; computing, based on the updated econometric model, a profit difference between the sale of the products in accordance with the recommended markdown schedule and sale of the products in accordance with a user-defined markdown schedule; and outputting a profit benefit report indicative of the computed profit difference.