| 发明名称 | Targeted video advertising | ||
| 摘要 | A computer-implemented method of providing targeted video promotional material includes providing a first video advertisement for presentation by a video display system, receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement, identifying for the user a characteristic associated with the first video advertisement, selecting a second video advertisement based at least in part on the identified characteristic for the user, and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to charge for display of video advertisements that are determined to have not been skipped, and not charged for display for video advertisements that are determined to have been skipped. | ||
| 申请公布号 | US9010636(B2) | 申请公布日期 | 2015.04.21 |
| 申请号 | US201313932101 | 申请日期 | 2013.07.01 |
| 申请人 | Google Inc. | 发明人 | Dmitriev Mikhail;Lee Nicholas;Moonka Rajas;Gupta Manish |
| 分类号 | G06K15/00;G06Q30/02;G06Q30/04;H04H20/10;H04N5/445;H04N21/24;H04N21/2543;H04N21/258;H04N21/262;H04N21/45;H04N21/466;H04N21/658;H04N21/81;H04H20/82;H04H60/31;H04H60/45 | 主分类号 | G06K15/00 |
| 代理机构 | Fish & Richardson P.C. | 代理人 | Fish & Richardson P.C. |
| 主权项 | 1. A computer-implemented method comprising: providing a first video advertisement for presentation by a video display system; receiving an indication that a user chose to skip at least part of the presentation of the first video advertisement; identifying for the user a characteristic associated with the first video advertisement; selecting a second video advertisement based at least in part on the identified characteristic for the user; and providing the second video advertisement for presentation to the user with the video display system, wherein an advertiser is caused to be charged for display of video advertisements that are determined to have not been skipped, and not charged for display of video advertisements that are determined to have been skipped. | ||
| 地址 | Mountain View CA US | ||