METHOD AND SYSTEM FOR TRACKING CONSUMER DIGITAL BODY LANGUAGE

摘要

The present application presents an improved approach for tracking consumer digital body language. A campaign is assigned to social posts by specifying one or more campaign tags and a tracking URL template. Posts associated with a campaign are created by entering post details and parameters and automatically retrieving the campaign tags. The parameters and template may be used to form a tracking URL to be published with the post. When a consumer clicks on a URL associated with a published post, the tracking URL is read and parsed, so that the tracking information may be read and stored for analysis. In addition, digital body language may be stored for the consumer. The consumer will then be redirected to the destination URL.

主权项

1. A method implemented with a processor, comprising:
using a computer, defining a marketing campaign, wherein the marketing campaign is associated with a plurality of campaign parameters; publishing a post associated with the marketing campaign, wherein the post is associated with a tracking URL containing one or more of the plurality of campaign parameters; and in response to receiving a selection of the tracking URL from a user;
processing the tracking URL using a tracking service; andupdating a user profile associated with the user based at least in part upon the tracking URL, wherein the user profile is stored in a profile repository and records an interaction history between the user and the marketing campaign;identifying a destination page, based at least in part upon the tracking URL and the user profile; andredirecting the user to the destination page.