Display apparatus and control method for reducing image sticking

摘要

A display apparatus (100) is provided. The display apparatus includes a display (120) configured to include a plurality of pixels and to display an image frame by emitting light from the plurality of pixels by pixel, and a controller (110) configured to adjust one of pixel brightness and a light emitting time for at least a portion of the plurality of pixels according to properties of the input image frame, and compensate the luminance of the image frame by adjusting the other one of the pixel brightness and the light emitting time to correspond to the adjusted pixel brightness or adjusted light emitting time.