AUCTION DEVICE, AUCTION METHOD, AND AUCTION PROGRAM

摘要

PROBLEM TO BE SOLVED: To display an advertisement which an advertiser desires.SOLUTION: An auction device according to the present application includes a project reception part and an auction providing part. The project reception part receives project information which shows project content of a content from a content producer who produces the content. The auction providing part presents the project information received by the project reception part, and provides an auction service in which successful bid objects are a right to display an advertisement on an ad space created in the content and a right to substitute the advertisement displayed on the ad space.