ASSESSING VALUE OF BRAND BASED ON ONLINE CONTENT

摘要

Provided is a method for assessing value of a brand based on online content. Content related to a brand is captured from the internet. Captured content is quantitatively analyzed to determine a first brand value of the brand. Captured content is filtered to extract subject matter relevant to the brand. The extracted subject matter is evaluated to determine a second brand value of the brand. The first brand value and the second brand value are combined to determine value of the brand.