LOCATION AND TRANSACTION-BASED MULTI-BRAND LOYALTY SERVICE

摘要

A multi-brand loyalty server provides real-time product or service suggestions to customers based on transaction data. The multi-brand loyalty server receives customer information and transaction data from a merchant device(s) located at a merchant subscriber's premises. A loyalty event, such as a promotion or reward for a suggested product or service, is determined based on the transaction data. Information about a suggested merchant and the loyalty event is sent to a mobile device operated by the customer in order to encourage him to make a purchase from the suggested merchant.