METHODS OF TRACKING DOWNLOADS AND USAGE OF SOFTWARE APPLICATIONS

摘要

A method performed by at least one computing device that associates advertisement selections (e.g., clicks) with installations of software applications that are the subject matter of the advertisements. The method includes receiving and storing user click information indicating that a user has selected an advertisement associated with a software application. The user click information comprises first device information and identifies an advertisement provider. The method also includes receiving application installation information indicating that the user has installed the application. The application installation information comprises second device information. The application installation information is matched with the stored user click information based at least in part on the first and second device information. A credit for the installation is assigned to the advertisement provider. The method may also include receiving event information indicating an in-application event has occurred within the application, and assigning a credit for the event to the advertisement provider.

主权项

1. A method for use with an end user computing device, the method comprising:
generating, by a computing device of a tracking system, a tracking link; sending, by a computing device of the tracking system, the tracking link to an advertiser to be embedded in an advertisement created by the advertiser, the advertisement associated with a software application; receiving, by a computing device of the tracking system, user click information from the end user computing device, the user click information indicating that a user has selected the advertisement, the user click information comprising first device information and identifying an advertisement provider from which the end user computing device obtained the advertisement; storing, by a computing device of the tracking system, the user click information; receiving, by a computing device of the tracking system, application installation information from the end user computing device, the application installation information indicating that the user has installed the software application, the application installation information comprising second device information; matching, by a computing device of the tracking system, the application installation information with the stored user click information based at least in part on the first and second device information; and assigning, by a computing device of the tracking system, a credit for the installation of the software application by the user to the advertisement provider; wherein the advertiser, the advertisement provider, and the end user computing device are each separate from the tracking system.