Interactive product placement system and method therefor

摘要

A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.

主权项

1. A non-transitory computer readable medium having display logic stored thereon, the display logic configured when executed by at least one processing device to:
generate a user interface for a video that displays one or more products or services; wherein the user interface is configured to:
display an extracted single frame or series of frames from the video in an overlay over the video during a display of the single frame or series of frames of the video under the overlay so that the single frame or series of frames in the overlay obscures the single frame or series of frames under the overlay; anddisplay one or more interactive items in the overlay during the display of the extracted single frame or series of frames, the one or more interactive items:related to the one or more products or services; andconfigured to allow a user to retrieve further information not previously displayed about the one or more products or services.