UNIVERSAL CONSUMER-DRIVEN CENTRALIZED MARKETING SYSTEM

摘要

A scalable adaptable consumer-driven centralized marketing system and methodology receives consumer directives, marketing directives and marketing objects from users. Each marketing object is associated with a marketing directive. A consumer directive provides consumer-related information, which may include a subject matter of interest. A marketing directive provides marketing subject matter, which may relate to goods or services offered. The system queries a database for consumer directives with subject matters of interest that match the marketing subject matter. The system makes a copy of the marketing object accessible to users associated with matching consumer directives.

主权项

1. A consumer driven centralized marketing methodology, comprising steps of:
receiving from a first user a first directive, said first directive identifying the first user and identifying a subject matter of interest to the first user; storing the first directive in a database at a first time; receiving from a second user a marketing directive, said marketing directive identifying a marketed subject matter and including a marketing object; storing the marketing directive in the database at a time other than the first time; subsequently determining if the subject matter of interest of the first directive matches the marketed subject matter; if the subject matter of interest of the first directive matches the marketed subject matter, then making available to the first user, via network communication, a copy of the marketing object.