发明名称 SYSTEM AND METHOD FOR CREATING, DISTRIBUTING AND EXECUTING PROMOTIONAL MEDIA PLANS ACROSS USER DEVICE PLATFORMS
摘要 <p>The various embodiments herein disclose a system and method for creating, distributing and execution a promotional media plan across a plurality of user device platforms. The system comprising a publisher inventory module for providing a inventory of where promotions run, a promotion builder module to create a common media plan for multiple user device platforms, a campaign management server to enable multiple media agencies and multiple advertisers to create promotional media plans, a plurality of distribution channels for distribution of a promotional media plan to a plurality of user devices and a media package comprising of an application container packaged with the promotion media artifact and promotion media plan for delivering a plurality of promotions to the plurality of distribution channels and user devices. The promotional media plans are created subject to an availability of the advertising inventory.</p>
申请公布号 EP2691928(A4) 申请公布日期 2014.11.05
申请号 EP20120765840 申请日期 2012.03.30
申请人 LUKUP MEDIA PVT LTD 发明人 KALLOL, BORAH
分类号 G06Q30/00;G06Q30/02 主分类号 G06Q30/00
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