摘要 |
<p>The various embodiments herein disclose a system and method for creating, distributing and execution a promotional media plan across a plurality of user device platforms. The system comprising a publisher inventory module for providing a inventory of where promotions run, a promotion builder module to create a common media plan for multiple user device platforms, a campaign management server to enable multiple media agencies and multiple advertisers to create promotional media plans, a plurality of distribution channels for distribution of a promotional media plan to a plurality of user devices and a media package comprising of an application container packaged with the promotion media artifact and promotion media plan for delivering a plurality of promotions to the plurality of distribution channels and user devices. The promotional media plans are created subject to an availability of the advertising inventory.</p> |