Mining of advertisement viewer information using matrix code

摘要

A method for collecting advertisement viewer information includes receiving a signal carrying a television advertisement, reading viewing data associated with the advertisement from a computer readable storage medium, compiling a matrix code including the viewing data for inclusion in the advertisement and scanning by a viewer, and transmitting the advertisement with the matrix code to a presentation device for display. A system for including advertisement viewer information in a matrix code is also described.

主权项

1. A method for collecting advertisement viewer information comprising:
receiving a signal carrying an advertisement included in a broadcast television program, wherein the advertisement includes an initial QR code or bar code having advertisement data; reading viewing data associated with the advertisement from a computer readable storage medium, wherein the viewing data comprises program information including the date and time the broadcast program was scheduled to air, wherein the viewing data includes location information regarding the timing of when the advertisement was played during the television program as well as whether the signal carrying the advertisement was being watched live or in a time-shifted manner, wherein the location information includes a percentage of the length of the program, and wherein when the program was time-shifted the viewing data further includes the date and time of the viewing; transmitting the viewing data to a database; compiling a QR code or bar code by modifying the initial QR code or bar code to generate a QR code or bar code including the viewing data and maintaining the advertisement data for inclusion in the advertisement and scanning by a viewer; and transmitting the advertisement with the QR code or bar code to a presentation device for display.