| 摘要 |
Provided are a method and a system for adjusting the number of advertisement listings. According to an embodiment of the present invention, the method for adjusting the number of advertisement listings, by the system for adjusting the number of advertisement listings, comprises the steps of (a) calculating a bid competition index for advertisement registration regarding each of a plurality of keywords; (b) classifying the keywords into a first keyword with a bid competition index greater than or equal to a threshold and a second keyword with a bid competition index smaller than or equal to the threshold based on a result of the calculation; and (c) adjusting the number of an advertisement inventory for the first keyword and the second keyword by different methods, wherein the number of the advertisement inventory is increased or decreased according to the number of advertisements registered with respect to the first keyword, and the bid competition index is calculated based on the number of bids for advertisement with each keyword and the number of advertisers who submitted bids regardless of the number of bids for the advertisements with each keyword. |
