REWARDS REDEMPTION SYSTEM AND METHOD (CPG/OEM LOYALTY PROGRAM)

摘要

Customers making purchases via a mobile payments method involving an electronic receipt (ereceipt) will be provided the option to participate in a direct to consumer CPG/OEM program. A module within their mobile wallet will detect new receipts and submit them to the CPG/OEM Coalition Loyalty System. Once submitted to the CPG/OEM Coalition Loyalty System, ereceipts will be decomposed and purchased items within the ereceipt will be associated to individual CPGs/OEMs. Purchased items identified to individual participating CPG/OEM loyalty programs will have associated action invoked (e.g., discount, awarding of points or other marketing activities).

主权项

1. A system comprising:
a mobile device of a user; a mobile wallet stored on the mobile device and executed by the mobile device to transact electronic purchases of items, wherein the mobile wallet stores ereceipts of each purchase on the mobile device; a control center to implement at least one loyalty program of a partner; a loyalty APP stored on the mobile device and executed by the mobile device to facilitate communication between the user and the control center via the mobile device, the loyalty APP to allow the user to coordinate the user's involvement in the loyalty program; wherein the mobile wallet or the loyalty APP provides the stored ereceipts to the control center; wherein the control center evaluates the provided ereceipts to identify purchased items; wherein the control center determines purchased items which quality under the loyalty program; and wherein the control center implements the loyalty program in response to the qualified items.