ADVERTISEMENT PROVIDING APPARATUS AND ADVERTISEMENT PROVIDING METHOD

摘要

An advertisement providing apparatus includes a first advertisement providing unit, a friend list acquisition unit, a score calculation unit, and a second advertisement providing unit. The first advertisement providing unit is configured to provide a first advertisement to a user group including one or a plurality of users. The friend list acquisition unit is configured to acquire a friend list of a user who clicked on the first advertisement among the users included in the user group. The score calculation unit is configured to calculate, for each friend user included in the friend list, a score in which a click tendency of the friend user is reflected. The second advertisement providing unit is configured to provide a second advertisement that is the same as the first advertisement, to a friend user having a score that satisfies a certain condition.

主权项

1. An advertisement providing apparatus comprising:
a first advertisement providing unit configured to provide a first advertisement to a user group including one or a plurality of users; a friend list acquisition unit configured to acquire a friend list of a user who clicked on the first advertisement among the users included in the user group, the friend list including one or a plurality of friend users; a score calculation unit configured to calculate, for each of the friend users included in the friend list, a score in which a click tendency of the friend user is reflected; and a second advertisement providing unit configured to provide a second advertisement that is the same as the first advertisement, to a friend user having a score that satisfies a certain condition among the friend users.