System and method for measuring the effectiveness of an on-line advertisement campaign

摘要

A system and method for modeling and optimizing the effectiveness of search engine optimization (“SEO”) initiatives and search engine marketing (“SEA”) campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.

主权项

1. A computer program product, comprising a non-transitory computer readable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method, comprising:
classifying each of a plurality of websites using at least one of a plurality of classifications; acquiring data associated with the plurality of websites, wherein the data includes data pertaining to one or more ranked positions within a range of ranked positions that are associated with the plurality of websites and associated with one or more search engine results with respect to one or more keywords; wherein the data pertaining to the one or more ranked positions includes a first number of ranked positions associated with a subset of the one or more websites; and analyzing the data to achieve a result.