| 摘要 |
A business to network reward system. The system allows users to earn rewards, which are shared with others in their social networks. Rewards may be earned through transactions with businesses associated with the system. As rewards are earned, reward information is distributed through the social network to users who share the reward. This distribution of reward information occurs in a positive context for creating a favorable impression of the business. The positive context is created by a user receiving a reward, for which the recipient took no express action. The context is also positive because of an implied endorsement of the business that comes from a network connection of the recipient having transacted business with that business. As a result, a business may be incented to offer a greater reward, which entices more users to the system, and in turn offers greater value to the business. |
