Telephone number-based advertising

摘要

Methods, systems, and apparatus, including computer program products, in which a first telephone number is associated with a second telephone number, and a web-based advertisement is served for an advertiser that includes the first telephone number. A call placed to the first telephone number is received, and the call is routed to the second telephone number based on the association of the second telephone number with the first telephone number. A determination as to whether a call-through event in response to receiving the call placed to the first telephone number has occurred, and an advertiser associated with the second telephone number is charged a cost-per-call amount if the call-through event is determined to have occurred.

主权项

1. A computer-implemented method, comprising:
associating a first telephone number with a second telephone number, the second telephone number being associated with an advertiser; receiving a call placed to the first telephone number, the call being placed to the first telephone number responsive to the first telephone number being displayed on a web based advertisement for the advertiser; routing the call to the second telephone number based on the association of the second telephone number with the first telephone number; determining that a call-through event has occurred if a calling number associated with an origination of the call has not originated calls to the first telephone number in excess of a threshold number of originations; and charging the advertiser associated with the second telephone number a cost-per-call amount in response to determining that the call-through event has occurred.