Apparatus and Method for Managing Marketing

摘要

A method that incorporates teachings of the present disclosure may include, for example, the steps of transmitting media content to a group of set top boxes for presentation with an overlay superimposed onto the media content, receiving a first comment from a first set top box of the group of set top boxes where the first comment is presentable with the overlay and the media content by the group of set top boxes, determining a first advertisement based on the first comment, and transmitting the first advertisement to the first set top box for presentation with the overlay and the media content. Other embodiments are disclosed.

主权项

1. A method, comprising:
presenting, by a system comprising a processor, at a group of media presentation devices, an overlay superimposed onto a media program being presented by the group of media presentation devices; receiving, by the system, a first comment generated by a first media presentation device of the group of media presentation devices during presentation of the media program; receiving, by the system, a second comment generated by a second media presentation device of the group of media presentation devices during presentation of the media program; obtaining, by the system, a first targeted advertisement based on the first comment generated by the first media presentation device; obtaining, by the system, a second targeted advertisement based on the second comment generated by the first media presentation device; presenting, by the system, at the group of media presentation devices, in the overlay superimposed onto the media program, a first indicator associated with the first comment and a second indicator associated with the second comment; presenting, by the system, at the first media presentation device the first targeted advertisement; and presenting, by the system, at the second media presentation device the second targeted advertisement, wherein the first targeted advertisement differs from the second target advertisement, wherein the first targeted advertisement is presented only at the first media presentation device, and wherein the second targeted advertisement is presented only at the second media presentation device.